See it through the Behavioral Lens
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Busara Center for Behavioral Economics
Busara Center for Behavioral Economics
Changing the world, one behavior at a time
We use behavioral science to design solutions for partner organisations that are working to make lives better in the Global South.
We strengthen the work of our partners by
We develop and use the latest tools in behavioral science so that organizations can put them to use to improve their programs, approaches, or ways of working to provide benefits to the communities in which they work.
We work with academics, policymakers, funders, and implementing organizations of all shapes and sizes. What we share with our partners is a commitment to designing solutions embedded in the individual, socioeconomic, and environmental contexts of real people.
We are based in the so-called Global South, and advocate for investment in local perspectives, locally-owned programs, and homegrown talent. It is important to us to be rooted in the communities in which we work, and to utilise our local knowledge to develop and adapt relevant solutions.
How we apply cutting-edge behavioral science
We develop and use the latest tools in behavioral science, but never put “insights” above our focus on helping organizations implement improvements to their programs,approach, or ways of working with the people they serve.
Our approach to international development is different, we are;
Behavioral
To truly impact people’s lives, we need more than ‘the right answer’. We need to understand, and usually change, behavior. Behavioral science helps us do that effectively and rigorously.
Contextual
Academic research and prior practice gives us a wide range of tools that might work. We look to the context – the given location, cultural setting, and decision making environment – to best determine what will actually work.
Human-centered
Our goal is to help improve people’s lives, not to force them to do what we think is best. This means involving them in the process, ensuring they benefit from participating, and designing for their reality and experience.
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